Chilis - Digital Iconography

Chili's overall digital experience was well thought out and on-brand; however, the iconography came across as an afterthought. As lead creative on the icon redesign assignment, we designed over thirty custom icons. Icons sets included: Rewards Program, Locations, Allergens, Ordering, Main Menu, and more. The result is a more consistent and cohesive set of graphic icons that quickly guide users to where they need to go.

Role: Creative Director & Designer

Agency: Credera