Southern Methodist Univeristy


Southern Methodist University wanted to introduce a new visual vocabulary for their SMU "World Changers Shaped Here" campaign. The new campaign design is the university's primary form of communication and it is used as a coordinated set of visuals across all brand touchpoints.

SMU is a nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located in the heart of Dallas.

  • Campaign Design
  • Business Cards & Letterhead
  • Various Marketing Elements
  • Print Collateral