MOOYAH Burgers & Fries

Brand Identity

MOOYAH's fun, fresh and focused approach to food served as the primary inspiration for building MOOYAH's distinct brand personality. Creating this better burger brand from scratch involved everything from naming, identity development, franchise brochures, food photography, interior/exterior signage system and more.

MOOYAH Burgers & Fries is one of the fastest growing better-burger concepts in the world with over 100 locations worldwide, including Canada, Mexico and the Middle East.


  • Trademark Design
  • Photography Art Direction
  • Promotions & Campaigns
  • Packaging
  • Franchise Sales Collateral
  • Interior & Exterior Signage
  • Business Cards & Letterhead
  • Brand Guidelines

MOOYAH brand identity developed in 2006-2007.