Common Sense Media

Brand Identity

Common Sense Media provides trustworthy information, education, and an independent voice for parents and children to thrive in a world of media and technology. Poised for growth, CSM wanted to establish a new brand identity to support their goal of becoming the nations leading independent non-profit advocating for kids in today's complex media environment. Working with Farstar Marketing, I designed a new identity system and guidelines for a seamless implementation and a successful launch.


  • Trademark Design
  • Standards Guide
  • Sales Collateral
  • Iconography
  • Letterhead System