Chili's overall digital experience was well thought out and on brand, however the iconography came across as an afterthought. As lead creative on the icon redesign assignment, we designed over thirty custom icons. Icons sets included: Rewards Program, Locations, Allergens, Ordering, Main Menu and more. The result is a more consistent and cohesive set of expressive icons that quickly guide users to where they need to go.
- Icon Design
- Visual Design